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1 deception plan
Военный термин: план мероприятий по введению (противника) в заблуждение -
2 deception plan
план мероприятий по введению ( противника) в заблуждение -
3 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan -
4 план мероприятий по введению (противника) в заблуждение
Military: deception plan, deception programУниверсальный русско-английский словарь > план мероприятий по введению (противника) в заблуждение
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5 план мероприятий по введению в заблуждение
Military: (противника) deception plan, (противника) deception programУниверсальный русско-английский словарь > план мероприятий по введению в заблуждение
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6 wily
adjectivelistig; gewieft [Person]; raffiniert [Trick, Argumentation, Plan usw.]* * *- academic.ru/82353/wiliness">wiliness* * *[ˈwaɪli]a \wily old bird [or fox] ein schlauer Fuchs* * *['waIlɪ]adj (+er)listig, schlau, hinterlistig (pej)* * *wily [ˈwaılı] adj (adv wilily) verschlagen, gerissen* * *adjectivelistig; gewieft [Person]; raffiniert [Trick, Argumentation, Plan usw.]* * *adj.gerissen adj.schlau adj.verschlagen adj. -
7 wily
[ʼwaɪli] adjlistig; deception, plan, tactics raffiniert; person also gewieft; -
8 gros
gros, grosse [gʀo, gʀos]━━━━━━━━━1. adjective4. adverb5. compounds━━━━━━━━━1. <a. (dimension) big, large ; [personne, ventre, bébé] fat ; [lèvres, corde, pull, manteau] thick ; [chaussures, averse] heavyb. ( = important) [travail, problème, ennui, erreur] big ; [somme, entreprise] large ; [soulagement, progrès] great ; [dégâts] extensive ; [fièvre] high ; [rhume] badc. ( = houleux) [mer] roughd. ( = sonore) [soupir] deepf. ( = rude) [drap, laine, vêtement, plaisanterie, traits] coarse• nous dire ça, c'est un peu gros saying that to us was a bit thick (inf)2. <a. ( = personne) fat manb. ( = principal) le gros du travail est fait the bulk of the work is doned. ► en gros• dites-moi, en gros, ce qui s'est passé tell me roughly what happened3. <4. <b. ( = beaucoup) il risque gros he's risking a lot• je donnerais gros pour... I'd give a lot to...• il y a gros à parier que... it's a safe bet that...5. <► grosse caisse ( = instrument) bass drum► gros porteur ( = avion) jumbo jet* * *
1.
grosse gʀo, gʀos adjectif1) gén big, large2) ( épais) thick3) ( gras) fat4) ( important) big, large5) ( grave) [problème, erreur] serious, big; [déception, défaut] big, major6) ( fort) [rhume] bad; [sanglots] loud; [soupir, voix] deep; [pluie, chute de neige] heavy; [orage] big; [temps, mer] rough; [buveur, fumeur] heavygros malin! — (colloq) you silly fool! (colloq)
7) ( rude) [rire] coarse; [drap, laine] coarse
2.
nom masculin, féminin fat man/woman
3.
1) ( en grands caractères) [écrire] big2) ( beaucoup) [miser, perdre] lit a lot of money; fig a lotjouer gros — lit, fig to play for high stakes
il y a gros à parier que... — it's a good bet that...
4.
nom masculin invariable1) ( plupart)le gros de — the majority ou bulk of [spectateurs, passagers]; the main body of [manifestants, expédition]; the bulk of [travail]; most of [hiver, saison]; most of [déficit]
2) Commerce wholesale tradede gros — [magasin, prix] wholesale
3)
5.
en gros locution adverbiale1) ( dans les grandes lignes) roughlyen gros je suis d'accord — basically, I agree
2) Commerce [acheter] wholesale3) ( en grands caractères) in big letters•Phrasal Verbs:- gros lot- gros mot- gros sel••en avoir gros sur le cœur or la patate — (colloq) to be very upset
* * *ɡʀo, ɡʀos gros, -se1. adj1) (fruit, maison, paquet) big, large, (câble, trait) thick, heavy2) (personne) fat3) (travaux, dégâts) extensive, (problème, quantité) great4)2. adv1) (= beaucoup)2)3. nm1) COMMERCE2)le gros de (= la majeure partie de) — most of, [travail] the bulk of
Le gros de l'hiver est derrière nous. — The worst of the winter is behind us now.
* * *A adj (before n)4 ( important) [entreprise, exploitation] big, large; [commerçant, producteur, industriel, actionnaire, client] big; [contrat, investissement, marché] big; [dégâts] considerable; [dépense, héritage, somme] big; [récolte, cueillette] big; un de nos plus gros clients/actionnaires one of our major customers/shareholders;6 ( fort) [mensonge, surprise] big; [rhume] bad; [sanglots] loud; [soupir, voix] deep; [câlin, larmes, appétit] big; [pluie, chute de neige] heavy; [orage] big; [temps, mer] rough; [buveur, fumeur] heavy; [mangeur] big; par gros temps in rough weather; avoir une grosse fièvre to have a very high temperature; avoir une grosse faim to be very hungry; d'une grosse voix in a very serious voice; pendant les grosses chaleurs when the weather is at its hottest; gros malin! you silly fool○!; un gros fainéant/porc a real lazybones/dirty pig;B nm,f fat man/woman; un petit gros a small fat man; une bonne grosse a plump old dear; mon gros my old thing; les petits payent pour les gros fig the rich live off the backs of the poor.C adv1 ( en gros caractères) [écrire] big ou in big letters; essaie d'écrire moins/plus gros try to write smaller/bigger;2 ( beaucoup) [miser, risquer, gagner, perdre] lit a lot of money; fig a lot; jouer gros lit, fig to play for high stakes; il y a gros à parier que… it's a good bet that…D nm1 ( plupart) le gros de the majority ou bulk of [spectateurs, lecteurs, passagers]; the main body of [manifestants, troupes, armée, expédition]; the bulk of [travail]; the main part of [effort, dépenses, revenus]; most of [été, hiver, saison]; most of [déficit]; le gros de la troupe a suivi the main body of the group followed;3 Pêche game fish; la pêche au gros game fishing.E en gros loc1 ( dans les grandes lignes) [expliquer, raconter] roughly; en gros, voilà ce qui s'est passé that's roughly what happened; il s'agit, en gros, de savoir si… what's roughly involved is finding out if…; en gros je suis d'accord avec toi basically, I agree with you;3 ( en gros caractères) [écrit, imprimé] in big letters.F grosse nf1 ( copie d'acte) engrossment;2 ( douze douzaines) gross.gros bétail Agric large livestock; gros bonnet○ big wig○ GB, big shot○; gros bras○ strong man; gros coup○ a big deal; réussir un gros coup to pull off a big deal; gros cube○ Aut, Transp big bike○ ou motorbike, big hog○ US; gros cul○ big truck; gros gibier Chasse big game; fig big time criminals (pl); gros lard○ fat slob○; gros linge heavy washing; gros lot Jeux first prize, jackpot; gagner or décrocher le gros lot lit, fig to hit the jackpot; gros morceau○ ( travail) big job; s'attaquer à un gros morceau to tackle a big job; gros mot swearword; dire des gros mots to use bad language, to swear; gros œuvre Constr shell (of a building); nous avons fini le gros œuvre we've finished the shell (of the building); gros plan Cin close-up; en gros plan in close-up; faire un gros plan sur to do a close-up of; gros plein de soupe○ fatso○; gros rouge○ red plonk○ GB, cheap red wine; gros sel Culin coarse salt; gros titre Presse headline; être en gros titres dans les journaux to hit the (newspaper) headlines; grosse caisse Mus bass drum; grosse légume○ = gros bonnet; grosse tête○ brain box○ GB, brain○.faire une grosse tête à qn◑ to give sb a thick ear○ GB, to beat sb upside the head○ US; avoir le cœur gros to have a heavy heart; en avoir gros sur le cœur or la patate○ to be very upset; gros comme le poing as big as my fist; gros comme une tête d'épingle no bigger than a pinhead; c'est un peu gros comme histoire! that's a bit of a tall story!; il dit des bêtises grosses comme lui he says ridiculous foolish things.( féminin grosse) [gro, gros] (devant nom masculin commençant par voyelle ou h muet [groz]) adjectifune grosse boîte de haricots a large ou big can of beansle paquet est/n'est pas (très) gros the parcel is/isn't (very) bigprends-le par le gros bout pick it up by the thick ou thicker endun gros pull a thick ou heavy jumperde grosses jambes fat ou stout legs3. [en intensif]un gros appétit/mangeur a big ou hearty appetite/eaterun gros bruit a loud ou big noiseun gros soupir a big ou heavy sigh4. [abondant] heavyson usine a de gros effectifs his factory employs large numbers of people ou has a large workforce5. [important] bigle gros avantage des supermarchés the big ou major advantage of supermarketsde gros dégâts extensive ou widespread damageune grosse entreprise a large ou big companyavoir de gros moyens to have a large income ou considerable resourcesde gros profits big ou fat profitsun gros rhume a bad ou heavy coldde gros ennuis serious trouble, lots of trouble6. [prospère] big7. [rude]une grosse voix a rough ou gruff voicel'astuce/la supercherie était un peu grosse the trick/the hoax was a bit obvious[exagéré]8. MÉTÉOROLOGIEpar gros temps/grosse mer in heavy weather/seas9. (soutenu) [rempli]————————, grosse [gro, gros] (devant nom masculin commençant par voyelle ou h muet [groz]) nom masculin, nom féminingros nom masculin1. [majorité]2. COMMERCEgros adverbecoûter/gagner gros to cost/to win a lot (of money)elle donnerait gros pour savoir she'd give her right arm ou a lot to find out————————de gros locution adjectivale[commerce, prix] wholesale————————en gros locution adjectivalebulk (modificateur)————————en gros locution adverbiale1. [approximativement] roughly2. [en lettres capitales]————————gros bonnet nom masculin————————grosse légume nom féminin[officier] brass (hat) -
9 arglistig
* * *guileful* * *ạrg|lis|tig ['arklIstɪç]1. adjcunning, crafty; (= böswillig) malicious2. advcunningly, craftily; (= böswillig) maliciously* * *arg·lis·tigII. adv cunningly, craftily* * *1.2.arglistige Täuschung — (Rechtsspr.) malicious deception
* * *arglistige Täuschung JUR wil(l)ful deceit* * *1.2.arglistige Täuschung — (Rechtsspr.) malicious deception
* * *adj.crafty adj.guileful adj.malicious adj. adv.craftily adv.guilefully adv. -
10 sentimental
sentimental, e (masculine plural - aux) [sɑ̃timɑ̃tal, o]1. adjectivea. [personne] romanticb. [raisons, voyage] sentimental• cette bague a une grande valeur sentimentale pour moi this ring is of great sentimental value to mec. [aventure, vie] love• sa vie était un échec sur le plan sentimental as far as relationships were concerned, his life was a failured. (pejorative) [chanson, film, personne] sentimental2. masculine noun, feminine noun* * *
1.
sentimentale, mpl - aux sɑ̃timɑ̃tal, o adjectif1) [attachement] sentimental; [vie] love (épith); [relations] romanticsur le plan sentimental — ( dans un horoscope) on the romance front
2) ( sensible) sentimental, romantic
2.
nom masculin, féminin sentimental person* * *sɑ̃timɑ̃tal, o sentimental, -esentimentaux mpl adj1) (personne, valeur) sentimental2) (vie, aventure) love modif* * *A adj1 ( relatif à l'amour) [vie, intrigue] love ( épith); [relations] romantic; dans le domaine sentimental, sur le plan sentimental ( dans un horoscope) on the romance front;2 ( affectif) [attachement, raisons] sentimental; ‘pourquoi les gardes-tu?’-‘c'est sentimental’ ‘why do you keep them?’-‘for sentimental reasons’;3 ( sensible) [personne, public] sentimental, romantic;4 ( d'une sensiblerie mièvre) [attitude, chanson] sentimental; faire un portrait sentimental de qn to draw a sentimental picture of sb.B nm,f sentimental person; c'est un sentimental he's very sentimental.1. [affectif] sentimental————————c'est un grand sentimental he's a sentimentalist, he's very sentimental -
11 bewusst
I Adj.1. conscious (+ Gen of); sich (Dat) einer Sache bewusst sein be aware ( oder conscious) of s.th.; sich (Dat) einer Sache bewusst werden realize, become aware of (the fact that), wake up to the fact that; erst dann wurde mir bewusst, dass... auch only then did it dawn on me that...; er war sich der Situation vollkommen bewusst he knew exactly what was going on; er war sich dessen nicht mehr bewusst he couldn’t remember; ich bin mir dessen völlig bewusst I’m fully ( oder perfectly) aware of that ( oder the fact); jemandem etw. bewusst machen make s.o. realize s.th., open s.o.’s eyes to s.th., bring s.th. home to s.o.; jemandem etw. bewusster machen heighten s.o.’s awareness of s.th.; sich (Dat) etw. bewusst machen make s.th. clear to o.s., keep telling o.s. s.th. umg.2. nur attr.; Mensch: aware; seiner selbst bewusst self-aware; ein bewusster Bürger an active citizen; ein bewusster Arbeiter ehem. DDR: a class-conscious worker3. (absichtlich) deliberate, conscious; (berechnet) calculated, intentional; das war ein bewusster Affront that was deliberately rudeII Adv.1. consciously; (in vollem Bewusstsein) with full awareness, with all one’s wits about one; bewusst wahrnehmen (consciously) register; er hat es nicht bewusst miterlebt he was too young ( oder ill, drunk etc.) to know what was going on; das habe ich gar nicht bewusst mitbekommen I (must have) missed that; bewusst leben live life to the full; bewusster leben live more (health) consciously2. (absichtlich) deliberately, consciously, wittingly, intentionally; er hat bewusst gelogen auch he knew he was lying, it was a calculated lie; das hast du doch ganz bewusst gesagt you said that quite ( oder completely) deliberately* * *knowingly (Adv.);(besagt) in question (Adj.);* * *be|wụsst [bə'vʊst]1. adj1) usu attr (PHILOS, PSYCH) consciouser führte ein sehr bewusstes Leben — he lived a life of total awareness
3) predbewusst sein/werden — to be/become aware or conscious of sth, to realize sth
etw ist jdm bewusst — sb is aware or conscious of sth
es wurde ihm allmählich bewusst, dass... — he gradually realized (that)..., it gradually dawned on him (that)...
4) attr (= willentlich) deliberate, intentional; Lüge deliberate5) attr (= überzeugt) convinced2. adv1) consciously; leben in total awareness2) (= willentlich) deliberately, intentionally* * *be·wusstRR, be·wußtALT[bəˈvʊst]I. adj\bewusste Lebensführung socially and environmentally aware lifestylesie waren sich der Tragweite dieser Entscheidung nicht \bewusst they did not realize the enormity [or far-reaching consequences] of this decision▪ jdm \bewusst sein/werden to be/become clear to sbII. adv1. (überlegt)\bewusst leben to live with great [social and environmental] awareness2. (vorsätzlich) deliberately3. (klar)jdm etw \bewusst machen to make sb realize sthman kann ihr diesen Irrtum einfach nicht \bewusst machen it is impossible to make her aware of her mistakedas muss man sich mal \bewusst machen! just imagine!* * *1.1) conscious <reaction, behaviour, etc.>; (absichtlich) deliberate <lie, deception, attack, etc.>jemandem/sich etwas bewusst machen — make somebody realize something/realize something
etwas ist/wird jemandem bewusst — somebody is/becomes aware of something; somebody realizes something
2) (denkend)2.adverbial consciously; (absichtlich) deliberately* * *A. adj1. conscious (+gen of);sich (dat)einer Sache bewusst sein be aware ( oder conscious) of sth;sich (dat)einer Sache bewusst werden realize, become aware of (the fact that), wake up to the fact that;erst dann wurde mir bewusst, dass … auch only then did it dawn on me that …;er war sich der Situation vollkommen bewusst he knew exactly what was going on;er war sich dessen nicht mehr bewusst he couldn’t remember;jemandem etwas bewusst machen make sb realize sth, open sb’s eyes to sth, bring sth home to sb;jemandem etwas bewusster machen heighten sb’s awareness of sth;sich (dat)etwas bewusst machen make sth clear to o.s., keep telling o.s. sth umgseiner selbst bewusst self-aware;ein bewusster Bürger an active citizen;ein bewusster Arbeiter hist DDR: a class-conscious workerdas war ein bewusster Affront that was deliberately rudezur bewussten Stunde at the said hourB. adv1. consciously; (in vollem Bewusstsein) with full awareness, with all one’s wits about one;bewusst wahrnehmen (consciously) register;er hat es nicht bewusst miterlebt he was too young ( oder ill, drunk etc) to know what was going on;das habe ich gar nicht bewusst mitbekommen I (must have) missed that;bewusst leben live life to the full;bewusster leben live more (health) consciously2. (absichtlich) deliberately, consciously, wittingly, intentionally;er hat bewusst gelogen auch he knew he was lying, it was a calculated lie;das hast du doch ganz bewusst gesagt you said that quite ( oder completely) deliberately…bewusst im adj -conscious;gesundheitsbewusst health-conscious;umweltbewusst planen/leben plan/live environmentally consciously* * *1.1) conscious <reaction, behaviour, etc.>; (absichtlich) deliberate <lie, deception, attack, etc.>jemandem/sich etwas bewusst machen — make somebody realize something/realize something
etwas ist/wird jemandem bewusst — somebody is/becomes aware of something; somebody realizes something
2) (denkend)sich (Dat.) einer Sache (Gen.) bewusst sein/werden — be/become aware or conscious of something
3) nicht präd. (bekannt) particular; (fraglich) in question postpos2.adverbial consciously; (absichtlich) deliberately* * *(mit Genitiv) ausdr.conscious (of) expr. adj.aware adj.conscious adj.deliberate adj.sensible adj. adv.consciously adv. -
12 practice
I nounput in or do some/a lot of practice — üben/viel üben
practice makes perfect — (prov.) Übung macht den Meister
be out of practice, not be in practice — außer Übung sein
2) (spell) Übungen Pl.piano practice — Klavierüben, das
3) (work or business of doctor, lawyer, etc.) Praxis, die; see also academic.ru/101863/general_practice">general practice4) (habitual action) übliche Praxis; Gewohnheit, diepractice shows that... — die Erfahrung zeigt od. lehrt, dass...
good practice — (sound procedure) gutes Vorgehen
5) (action) Praxis, diein practice — in der Praxis; in Wirklichkeit
put something into practice — etwas in die Praxis umsetzen
6) (custom) Gewohnheit, dieIIregular practice — Brauch, der
* * *['præktis]1) (the actual doing of something, as opposed to the theory or idea: In theory the plan should work, but in practice there are a lot of difficulties.) die Praxis2) (the usual way(s) of doing things; (a) habit or custom: It was his usual practice to rise at 6.00 a.m.) die Gewohnheit3) (the repeated performance or exercise of something in order to learn to do it well: She has musical talent, but she needs a lot of practice; Have a quick practice before you start.) die Übung4) (a doctor's or lawyer's business: He has a practice in Southampton.) die Praxis•- be in / out of practice- make a practice of
- put into practice* * *prac·tice[ˈpræktɪs]I. nit will take a lot of \practice ich werde noch viel üben müssenI've had plenty of \practice at answering difficult questions ich bin es gewohnt, schwierige Fragen zu beantworten▪ to be out of/in \practice aus der/in Übung seinchoir \practice Chorprobe fdriving \practice Fahrstunde ffootball/hockey \practice Fußball-/Hockeytraining nt▪ in \practice in der Praxisto put sth into \practice etw [in die Praxis] umsetzento put a method/theory into \practice eine Methode/Theorie anwendento put a plan into \practice einen Plan verwirklichen [o ausführencode of \practice Verhaltenskodex mto be accepted [or normal] [or standard] \practice üblich sein; (to be good/bad practice) ratsam/inakzeptabel seinit is very bad \practice to... es zeugt von schlechten Geschäftspraktiken, wenn man...business/working \practices Geschäfts-/Arbeitspraktiken pla cruel \practice eine grausame Sittetraditional religious \practices traditionelle religiöse Praktikento make a \practice of sth etw zu einer Gewohnheit werden lassendental/medical/veterinary \practice Zahnarzt-/Arzt-/Tierarztpraxis flegal \practice [Rechtsanwalts]kanzlei fprivate \practice [Privat]praxis fto go into private \practice eine eigene Praxis aufmachen▪ to be in \practice praktizieren8.a \practice session ein Trainingprac·tise[ˈpræktɪs]AM prac·ticeI. vt1. (rehearse)to \practice one's backhand die Rückhand trainierento \practice the flute/piano/violin Flöte/Klavier/Geige übento \practice one's German/English Deutsch/Englisch übento \practice a sonata/song eine Sonate/ein Lied proben2. (do regularly)▪ to \practice sth etw [üblicherweise] machen [o tun], etw praktizierenI have started practising meditation ich habe angefangen zu meditierenfoot-binding is no longer \practiced in China in China ist es nicht mehr üblich, den Mädchen die Füße zu bindento \practice austerity ein einfaches Leben führen, bescheiden lebento \practice birth control verhütento \practice black magic/sorcery/voodoo schwarze Magie/Zauberei/Voodoozauber betreibento \practice cannibalism Kannibalismus praktizierento \practice celibacy/monogamy/polygamy zölibatär/monogam/polygam lebento \practice a custom einen Brauch befolgento \practice deceit [or deception] [gewohnheitsmäßig] betrügento \practice discrimination diskriminierento \practice a religion eine Religion ausübento \practice safe sex sicheren Sex [o Safer Sex] praktizierento \practice thrift sparsam leben3. (work in)▪ to \practice sth etw praktizierenshe \practiced medicine for twenty years sie war zwanzig Jahre lang als Ärztin tätigto \practice dentistry als Zahnarzt/Zahnärztin praktizierento \practice law als Anwalt/Anwältin praktizierento \practice medicine als Arzt/Ärztin praktizieren, den Arztberuf ausüben4.II. vi2. (work in a profession) praktizieren, als etw tätig seinhe trained as a lawyer but he's no longer practising er ist Anwalt, übt seinen Beruf aber nicht mehr austo \practice as a doctor praktizierender Arzt/praktizierende Ärztin seinto \practice as a lawyer praktizierender Anwalt/praktizierende Anwältin sein* * *['prktɪs]1. n1) (= habit, custom) (of individual) Gewohnheitf, Angewohnheitf; (of group, in country) Brauchm, Sittef; (= bad habit) Unsittef; (in business) Verfahrensweise, Praktikfhe opposes the practice of pubs being open on Sundays — er ist dagegen, dass Lokale am Sonntag geöffnet sind
this is normal business practice — das ist im Geschäftsleben so üblich
to make a practice of doing sth, to make it a practice to do sth — es sich (dat)
Christian practice dictates... — das christliche Brauchtum verlangt...
it is the practice of this Court to... — es ist an diesem Gericht üblich, zu...
that's common practice — das ist allgemeine Praxis, das ist allgemein üblich
2) (= exercise, training) Übungf; (= rehearsal, trial run) Probef; (SPORT) Trainingnt; (= practice game) TrainingsspielntMichael Schuhmacher had the fastest time in practice — Michael Schuhmacher fuhr im Training die schnellste Zeit
this piece of music needs a lot of practice — für dieses( Musik)stück muss man viel üben
you should do 10 minutes' practice each day — du solltest täglich 10 Minuten (lang) üben
to be out of practice — aus der Übung sein
that was just a practice run — das war nur mal zur Probe
the first practice session — die erste Übung/Probe/das erste Training
3) (= doing, as opposed to theory) Praxisfto put one's ideas into practice — seine Ideen in die Praxis umsetzen
4) (of doctor, lawyer etc) Praxisfhe returned to the practice of law/medicine — er praktizierte wieder als Rechtsanwalt/Arzt
to go into or set up in practice — eine Praxis aufmachen or eröffnen, sich als Arzt/Rechtsanwalt etc niederlassen
2. vti (US)See:= practise* * *practice [ˈpræktıs]A s1. Brauch m, Gewohnheit f, Praxis f, übliches Verfahren:make a practice of sth sich etwas zur Gewohnheit machen;don’t make a practice of it lass es nicht zur Gewohnheit werden oder einreißen;it is common practice es ist allgemein üblich;it is not the usual practice for him to get drunk es ist bei ihm nicht üblich, dass er sich betrinkt; üblicherweise betrinkt er sich nichtpractice makes perfect (Sprichwort) Übung macht den Meister;be in (out of) practice in (aus) der Übung sein;keep in practice in der Übung bleibenb) Motorsport etc: Training n3. Praxis f (Ggs Theorie):in practice in der Praxis;put in(to) practice in die Praxis oder Tat umsetzen;practice-orient(at)ed praxisorientiert4. (Arzt- etc) Praxis f:be in practice praktizieren, eine Praxis haben5. a) Handlungsweise f, Praktik fb) oft pl pej (unsaubere) Praktiken pl, Machenschaften pl, Schliche pl6. JUR Verfahren(sregeln) n(pl), formelles Recht7. TECH Verfahren n, Technik f:welding practice SchweißtechnikB adj Übungs…:practice alarm Probealarm m;practice ammunition Übungsmunition f;practice cartridge Exerzierpatrone f;1. üben, (gewohnheitsmäßig) tun oder (be)treiben:practice politeness höflich sein;practice what you preach tue selbst, was du predigstpractice medicine (law) als Arzt (Anwalt) praktizierenpractice dancing sich im Tanzen üben;practice a piece of music ein Musikstück (ein)üben4. jemanden üben, schulen, ausbilden5. verüben:practice a fraud on sb jemanden arglistig täuschenD v/i1. handeln, tun, verfahren2. praktizieren (as als Arzt, Jurist):3. (sich) üben:practice on the piano (sich auf dem) Klavier üben4. practice (up)on* * *I nounput in or do some/a lot of practice — üben/viel üben
practice makes perfect — (prov.) Übung macht den Meister
be out of practice, not be in practice — außer Übung sein
2) (spell) Übungen Pl.piano practice — Klavierüben, das
4) (habitual action) übliche Praxis; Gewohnheit, diepractice shows that... — die Erfahrung zeigt od. lehrt, dass...
good practice — (sound procedure) gutes Vorgehen
5) (action) Praxis, diein practice — in der Praxis; in Wirklichkeit
6) (custom) Gewohnheit, dieIIregular practice — Brauch, der
* * *n.Gepflogenheit f.Gewohnheit f.Praxis -en f.Routine -n f.Übung -en f. (UK) v.üben v. (US) v.ausüben v.betreiben v.praktizieren v.trainieren v.üben v. (medicine) v.praktizieren (Arzt) v. v.seine Praxis ausüben ausdr. -
13 préparer
pʀepaʀev1) vorbereiten2) ( accomoder) zubereiten, bereiten, herrichtenpréparer un piège (fig) — eine Falle stellen
3) ( mettre à la disposition de qn) bereitstellen4)5)6)se préparer — sich anschicken, sich zusammenbrauen, im Anzug sein
préparerpréparer [pʀepaʀe] <1>1 (confectionner) vorbereiten, zubereiten repas; zubereiten thé, café; herstellen médicament, pommade; Beispiel: plat préparé Fertiggericht neutre2 (apprêter) [zusammen]packen affaires, bagages; herrichten chambre, voiture; zurechtmachen gibier, poisson, volaille; bearbeiten terre3 (mettre au point) vorbereiten fête, plan, voyage; Beispiel: préparer un piège à quelqu'un jdm eine Falle stellen4 (travailler à) vorbereiten cours, discours, leçon; arbeiten an +datif; nouvelle édition, roman, thèse sich vorbereiten auf +accusatif; bac, concours5 (réserver) ausbrüten familier; rhume, grippe ironique; Beispiel: préparer une déception/des ennuis à quelqu'un jdm eine Enttäuschung/Ärger bereiten; Beispiel: que nous prépare-t-il? was führt er im Schilde?2 (faire en sorte d'être prêt) Beispiel: se préparer à un examen/une compétition sich auf eine Prüfung/einen Wettkampf vorbereiten3 ( soutenu: être sur le point de) Beispiel: se préparer à faire quelque chose sich anschicken etwas zu tun4 (approcher) Beispiel: se préparer événement in der Luft liegen; orage im Anzug sein; grandes choses, tragédie sich abzeichnen -
14 durchziehen
(unreg., trennb., -ge-)I v/t (hat)2. umg. (Plan etc.) carry s.th. through (to the end)II v/i2. GASTR.: durchziehen lassen steep, soak; in Marinade: marinade; noch durchziehen müssen still have to steep—v/t (unreg., untr., hat) pass ( oder go) through; Flüsse etc.: run through (auch Motiv etc.); Geruch etc.: pervade, fill* * *to traverse* * *dụrch|zie|hen ['dʊrçtsiːən] sep1. vt3) (= durchbauen)(durch etw sth) Graben to dig through; Mauer to build through2. vi1) aux sein (= durchkommen)(durch etw sth) to pass or go through; (Truppe) to march through; (Schmerz) to go through; (Kälte) to come through2) aux sein to soakdurchziehen lassen — to steep or soak sth in sth; (in Marinade) to marinate sth in sth
3) aux haben (sl)3. vrto run through (durch etw sth)* * *(to face a situation with impudent boldness: She knew her deception had been discovered but decided to brazen it out.) brazen it out* * *durch|zie·hen1[ˈdʊrçtsi:ən]I. vt Hilfsverb: haben▪ etw \durchziehen to see sth through▪ durchgezogen werden to be brought to a conclusion▪ etw \durchziehen to smoke sthII. vi Hilfsverb: sein1. (durchqueren)2. KOCHKgebratenes Fleisch \durchziehen lassen to place fried meat in a preheated oven, in order to re-soak escaped juicesIII. vr Hilfsverb: habendurch·zie·hen *2[dʊrçˈtsi:ən]▪ etw \durchziehen1. (durchqueren) to go [or pass] [or travel] through sthganze Erdteile \durchziehen to travel across entire continents2. (konsequent verwendet werden) to run through sth3. (durch etw verlaufen) to criss-cross sth* * *I 1.unregelmäßiges transitives Verb1)jemanden/etwas [durch etwas] durchziehen — pull somebody/something through [something]
ein Gummiband [durch etwas] durchziehen — draw an elastic through [something]
2.wir müssen die Sache durchziehen — we must see the matter through
unregelmäßiges intransitives Verb; mit sein1)[durch ein Gebiet usw.] durchziehen — pass through [an area etc.]; < soldiers> march through [an area etc.]
2) (Kochk.) <fruit, meat, etc.> soakIIunregelmäßiges transitives Verb <river, road, ravine> run through, traverse < landscape>; <theme, motif, etc.> run through <book etc.>* * *'durchziehen (irr, trennb, -ge-)A. v/t (hat)1.durchziehen (durch) pull sth throughB. v/i1. (ist):durchziehen (durch) pass through2. GASTR:noch durchziehen müssen still have to steepC. v/r (hat):durch'ziehen v/t (irr, untrennb, hat) pass ( oder go) through; Flüsse etc: run through (auch Motiv etc); Geruch etc: pervade, fill* * *I 1.unregelmäßiges transitives Verb1)jemanden/etwas [durch etwas] durchziehen — pull somebody/something through [something]
2.ein Gummiband [durch etwas] durchziehen — draw an elastic through [something]
unregelmäßiges intransitives Verb; mit sein1)[durch ein Gebiet usw.] durchziehen — pass through [an area etc.]; < soldiers> march through [an area etc.]
2) (Kochk.) <fruit, meat, etc.> soakIIunregelmäßiges transitives Verb <river, road, ravine> run through, traverse < landscape>; <theme, motif, etc.> run through <book etc.>* * *v.to draw through v.to pull through v.to traverse v. -
15 coup
coup [ku]━━━━━━━━━━━━━━━━━► Lorsque coup est suivi d'un complément de nom désignant une partie du corps ou un instrument, par exemple coup de pied, coup de téléphone, reportez-vous à l'autre mot.━━━━━━━━━━━━━━━━━masculine nouna. ( = heurt, choc) blow• il a pris un coup sur la tête ( = il s'est cogné) he banged his head ; ( = on l'a frappé) he was hit on the head• en prendre un sacré coup (inf) [carrosserie] to have a nasty bang ; [personne, confiance, moral] to take a (real) knockb. (Sport, Jeux) (Cricket, golf, tennis) stroke ; (Boxing) punch ; (Shooting) shot ; (Chess) move ; (aux dés) throwc. [d'arme à feu] shotd. ( = habileté) avoir le coup to have the knack• attraper or prendre le coup to get the knacke. ( = bruit) knockf. ( = événement) coup du sort blow dealt by fate• coup de chance or de bol (inf) stroke of luck• elle voulait cette maison, mais ils étaient plusieurs sur le coup (inf) she wanted that house but there were several people after it (inf)• c'est un coup à se tuer ! (inf) you could get yourself killed doing that!i. ( = boisson) (inf) aller boire un coup to go and have something to drink ; (au café) to go for a drinkj. ( = partenaire sexuel) (vulg!) être un bon coup to be a good lay (vulg!)• le théâtre ne fonctionne qu'à coups de subventions ( = au moyen de) the theatre can only function thanks to subsidies► à coup sûr definitely• être dans le coup (impliqué) to be in on it (inf) ; (au courant) to know all about it ; (à la page) to be with it (inf)► du premier coup [reconnaître, voir] straight away• il a eu son permis de conduire du premier coup he passed his driving test first time► pour le coup• là, pour le coup, il m'a étonné he really surprised me there► sous le coup de* * *kuNote: Les expressions comme coup de barre, coup de maître, coup de téléphone etc seront normalement dans le dictionnaire sous le deuxième élément donc respectivement sous barre, maître, téléphone etcnom masculin1) ( choc physique) ( neutre) knock; ( brutal) blow, whack (colloq); (dur, par accident) bang; ( qui entaille) stroke; ( d'un mouvement tranchant) chop; ( du plat de la main) smack; ( sec et rapide) rap; ( léger et direct) tap; ( léger et fouettant) flick; ( de la pointe) poke, prod, jabd'un coup de hache — [couper, tuer] with a single blow from an axe GB ou ax US
à coups de hache — [couper, tuer] with an axe GB ou ax US
donner un coup de quelque chose à quelqu'un — gén to hit ou strike somebody with something
donner un coup de poing/pied/couteau à quelqu'un — to punch/kick/stab somebody
prendre un coup — [personne, voiture] to get a knock
en avoir pris un coup — (colloq) fig ( être très abîmé) to have taken (quite) a punishing
rendre coup pour coup — lit to fight back; fig to give tit for tat
en venir aux coups — to come to blows ( pour over)
les trois coups — Théâtre three knocks signalling [BrE] that the curtain is about to rise
2) ( choc moral) gén blow; ( plus modéré) knockporter un coup (sévère) à — to deal [somebody/something] a (severe) blow [personne, organisation]
en cas de coup dur — ( accident) should anything really bad happen; ( difficulté) if things get rough
ça m'a donné un (sacré) coup — (colloq) it gave me an awful shock
sous le coup de la fatigue/peur — out of tiredness/fear
3) ( bruit) gén knock; ( retentissant) bang; ( sourd) thump, thudsur le coup de dix heures — (colloq) around ten
4) ( mouvement rapide)se donner un (petit) coup de brosse/peigne — to give one's hair a (quick) brush/comb GB, to brush/comb one's hair (quickly)
5) Jeux, Sport (au tennis, golf, cricket) gén stroke; ( qu'on juge) shot; (aux échecs, dames) move; ( aux dés) throw; ( à la boxe) blow, punch; ( au karaté) ( du poing) punch; ( du tranchant) chop; ( du pied) kicktous les coups sont permis — lit, fig no holds barred
coup défendu — Jeux, Sport foul
6) ( d'arme à feu) (décharge, détonation) shot; ( munition) roundblesser quelqu'un d'un coup de fusil or pistolet — to shoot and wound somebody
tuer quelqu'un d'un coup de fusil or pistolet — to shoot somebody dead
7) (colloq) ( action organisée) ( opération illégale) job (colloq), racket (colloq); ( vilain tour) trick (colloq); ( manœuvre) movemonter un coup — to plan a job (colloq)
coup monté! — set-up! (colloq)
il a raté son coup — (colloq) he blew it (colloq)
être dans le coup — ( impliqué) to be in on it; ( au courant) to be up to date, to know what's going on
tu n'es plus dans le coup! — fig you're behind the times!
être/rester hors du coup — ( non impliqué) to have/to keep one's nose clean (colloq)
8) (fois, moment)du premier coup — ( immédiatement) straight off; ( à la première tentative) at the first attempt
(encore) un coup pour rien — no go again (colloq)
à chaque coup, à tout coup, à tous les coups — every time
ce coup-ci/-là — this/that time
du coup — (colloq) as a result
du même coup — (colloq) by the same token
pour le coup — (colloq) this time
après coup — afterwards, in restropect
tout d'un coup, tout à coup — suddenly, all of a sudden
d'un coup, d'un seul coup — just like that
en un seul coup — in one go (colloq)
sur le coup — ( à ce moment-là) at the time; ( immédiatement) instantly, on the spot
9) (colloq) ( boisson) drinkdonne-moi encore un petit coup de gin — give me another shot (colloq) of gin
•Phrasal Verbs:- coup bas••tenir le coup — ( résister à l'épreuve) [personne] to make it (colloq); [véhicule, chaussures] to last out; [lien, réparation] to hold; ( ne pas abandonner) [personne] to hold on; [armée] to hold out; ( faire face) to cope
en mettre un coup — (colloq) to give it all one's got (colloq)
être aux cent coups — (colloq) to be worried sick (colloq), to be in a state (colloq)
faire les quatre cents coups — (colloq) to be up to no good
attraper le coup pour faire quelque chose — (colloq) to get the knack of doing something; pierre
* * *ku nm1) (donné par qn ou qch) blow2) [fusil, pistolet, revolver] shottuer qn à coups de fusil — to shoot sb dead (with a rifle)
tué à coups de fusil — shot dead (with a rifle)
tuer qn à coups de revolver — to shoot sb dead (with a handgun)
blessé à coups de revolver — shot and wounded (with a handgun)
3) (= bruit) [horloge]4) (affectif) blow, shock5) (= mouvement) strokedonner un coup de balai — to sweep up, to give the floor a sweep
donner un coup de chiffon — to dust, to do some dusting
6) (= accès) wave8) TENNIS shot9) FOOTBALL kickSee:10) BOXE punch, blow11) (= fois) timedu premier coup — first time, at the first attempt
Il a été reçu au permis du premier coup. — He passed his driving test first time.
Je me trompe de rue à tous les coups. — I get the street wrong every time.
d'un seul coup (= subitement) — suddenly, (= à la fois) at one go
12) ÉCHECS moveêtre dans le coup (= à la page) — to be with it
à coup sûr — definitely, without fail
Après coup j'ai regretté de m'être mis en colère. — Afterwards I was sorry I'd lost my temper.
sur le coup; Il est mort sur le coup. — He died instantly.
Sur le coup je ne l'ai pas reconnu. — I didn't recognize him at first.
sous le coup de; agir sous le coup de la colère — to do sth out of anger
* * *coup nm Les expressions comme coup de barre, coup de maître, coup de téléphone etc seront normalement dans le dictionnaire sous le deuxième élément, donc respectivement sous barre, maître, téléphone etc.1 ( choc physique) ( neutre) knock; ( brutal) blow, whack○; (dur, par accident) bang; ( qui entaille) stroke; ( d'un mouvement tranchant) chop; ( du plat de la main) smack; ( sec et rapide) rap; ( léger et direct) tap; ( léger et fouettant) flick; ( de la pointe) poke, prod, jab; coup sur la tête knock ou blow ou bang on the head; coup à la porte knock at the door; coup de marteau hammer blow; d'un coup de hache [couper, tuer] with a single blow from an axe GB ou ax US; à coups de hache/machette [couper, tuer] with an axe GB ou ax US/a machete; frapper qn à coups de gourdin to club sb, to beat sb with a club; assommer qn à coups de gourdin to knock sb senseless with a club; tuer qn à coups de gourdin to club sb to death; casser qch à coups de gourdin to take a club to sth; casser la porte à (grands) coups de marteau to break down the door with a hammer; à coups de dollars by forking out dollars; à coups de subventions by means of subsidies; fièvre combattue à coups d'antibiotiques fever controlled with antibiotics; disperser des manifestants à coups de gaz lacrymogène to disperse demonstrators by using ou with teargas; sous le coup d'un embargo under an embargo; céder sous les coups de l'ennemi to cave in under enemy pressure; donner or porter un coup à qn/qch gén to hit sb/sth; donner un coup de qch à qn gén to hit ou strike sb with sth; donner un coup de poing/pied/coude/dents/couteau à qn to punch/kick/nudge/bite/stab sb; recevoir un coup [personne] to get hit; recevoir un coup de qch gén to get hit with sth; recevoir un coup de poing/pied/coude/couteau to be punched/kicked/nudged/stabbed; prendre un coup [personne, appareil, voiture] to get a knock; en avoir pris un coup○ ( être très abîmé) to have taken (quite) a punishing; rendre un coup to hit back; rendre coup pour coup lit to fight back; fig to give tit for tat; en venir aux coups to come to blows (pour over); frapper trois coups à la porte to knock on the door three times, to give three knocks on the door; les trois coups Théât three knocks signallingGB that the curtain is about to rise;2 ( choc moral) gén blow; ( plus modéré) knock; porter un coup (sévère) à to deal [sb/sth] a (severe) blow [personne, organisation, théorie]; être un coup terrible to be a terrible ou real blow (pour to); sa fierté en a pris un coup it was a blow to his/her pride; ce fut un coup dur pour eux/pour l'économie it was a great blow for ou to them/for ou to the economy; porter un coup très dur à qn to deal sb a major blow; en cas de coup dur ( accident) should anything really bad happen; ( difficulté) if things get rough; ça m'a donné un (sacré) coup○ it gave me an awful shock; sous le coup de la colère in (a fit of) anger; sous le coup de la fatigue/peur out of tiredness/fear; être sous le coup d'une forte émotion to be in a highly emotional state; tomber sous le coup d'une condamnation to be liable to conviction; être sous le coup d'une condamnation to have a conviction; être sous le coup d'une procédure d'extradition to be facing extradition proceedings; ⇒ mauvais;3 ( bruit) gén knock; ( retentissant) bang; ( sourd) thump, thud; j'ai entendu un coup à la porte I heard a knock at the door; au douzième coup de minuit on the last stroke of midnight; sur le coup de dix heures○ around ten; coup de gong stroke of a gong; coup de sifflet whistle blast; donner un coup de gong to strike the gong; donner un coup de sifflet to blow one's whistle;4 ( mouvement rapide) coup de brosse/peigne brush/comb; se donner un (petit) coup de brosse/peigne to give one's hair a (quick) brush/comb GB, to brush/comb one's hair (quickly); donner un (petit) coup d'aspirateur à une pièce to give a room a (quick) hoover® GB, to vacuum a room (quickly); donner un coup sur la table to dust the table; les volets ont besoin d'un coup de peinture the shutters need a lick of paint; d'un coup d'aile with a flap of its wings;5 Jeux, Sport (au tennis, golf, cricket) gén stroke; ( dont on juge) shot; (aux échecs, dames) move; ( aux dés) throw; ( à la boxe) blow, punch; ( au karaté) ( du poing) punch; ( du tranchant) chop; ( du pied) kick; tous les coups sont permis lit, fig no holds barred; coup défendu Jeux, Sport foul;6 ( d'arme à feu) (décharge, détonation) shot; ( munition) round; chasser qn à coups de fusil to scare sb off with gunshots; blesser qn d'un coup de fusil or pistolet to shoot and wound sb; tuer qn d'un coup de fusil or pistolet to shoot sb dead;7 ○( action organisée) ( opération illégale) job○, racket○; ( vilain tour) trick○; ( manœuvre) move; monter un coup to plan a job○, to set up a racket○; c'est encore un coup des enfants! the children have been up to their tricks again!; c'était un beau coup de vendre tes actions it was a good ou shrewd move to sell your shares; monter un coup contre qn gén to set sb up; ( en vue d'une fausse accusation) to frame sb; c'est un coup monté! it's a set-up○!; monter le coup à qn to pull a fast one on sb○; expliquer le coup à qn to put sb in the picture; mettre qn dans le coup to bring sb in on the job○, to cut sb in on the racket○ ou deal; ils m'ont mis sur or dans le coup they've let me in on it ou on the racket○ ou on the deal○; se mettre dans le coup to get in on the action○; mettre qn sur un coup to put sb in on a job○, to put sb onto a racket○; être sur un gros coup to be onto something big○; préparer un sale or mauvais coup to be up to mischief; manquer or rater○ or foirer◑ son coup to blow it○, not to pull it off; il a raté son coup○ he blew it○; réussir son coup to pull it off; être dans le coup ( impliqué) to be in on it ou on the racket○ ou on the deal○; ( au courant) to be up to date, to know what's going on, to know what's what○; tu n'es plus dans le coup! fig you're behind the times!; être/rester hors du coup ( non impliqué) to have/to keep one's nose clean○; être sur le coup ( opération d'envergure) to be in on it ou on the job○; qui a fait le coup? gén who did it?; ( opération minutieuse) whose work is it, who did the job?; elle m'a fait le coup de la veuve éplorée she did the weeping widow act with me; ce n'est pas la première fois qu'il me fait le coup it's not the first time he's done that to me;8 (fois, moment) essayer un coup/encore un coup to have a shot/another shot; du premier coup ( immédiatement) straight off; ( à la première tentative) at the first attempt; au deuxième/troisième coup at the second/third attempt; (encore) un coup pour rien no go again○; à chaque coup, à tout coup, à tous les coups every time; ce coup-ci/-là this/that time; du coup○ as a result; du même coup○ by the same token; pour le coup○ this time; après coup afterwards, in restropect; au coup par coup as things come; coup sur coup in succession; tout d'un coup, tout à coup suddenly, all of a sudden; d'un coup, d'un seul coup just like that; d'un seul coup d'un seul○ in one fell swoop; en un seul coup in one go○; sur le coup ( à ce moment-là) at the time; [mourir, tuer] instantly, on the spot; rigoler un bon coup to have a good laugh; pleure un bon coup have a good cry; mouche-toi un bon coup give your nose a good blow; respire un grand coup take a deep breath; boire à petits coups to sip; boire à grands coups to swig;9 ○( boisson) drink; viens, je te paye un coup (à boire) come on, I'll buy you a drink; un coup de rouge/blanc a glass of red/white wine; donne-moi encore un petit coup de gin give me another shot○ of gin;coup bas ( en boxe) blow ou punch below the belt; fig blow below the belt; c'était un coup bas fig that was below the belt; coups et blessures Jur assault and battery; coups et blessures volontaires malicious wounding ¢; coup droit ( au tennis) (forehand) drive; faire un coup droit ( au tennis) to drive; coup fourré dirty trick; coup franc ( au football) free kick.tenir le coup ( résister à l'épreuve) [personne] to make it○; [véhicule, appareil, chaussures] to last out; [lien, réparation] to hold; ( ne pas abandonner) [personne] to hold on; [forces, armée] to hold out; ( faire face) to cope; j'ai vu venir le coup I could see it coming; faire coup double to kill two birds with one stone; compter les coups ( rester neutre) to stay ou stand on the sidelines; en mettre un coup○ to give it all one's got○; être aux cent coups○ to be worried sick○, to be in a state○; faire les quatre cents coups○ to be up to no good; les coups sont bons mais rares○! any chance of another drop of wine?; avoir/attraper le coup pour faire qch○ to have/to get the knack of doing sth; tirer un or son coup● to have a screw●.[ku] nom masculinA.[HEURT, DÉFLAGRATION][avec le pied] kickelle a failli mourir sous ses coups he thrashed her to within an inch of her life, he nearly battered her to deathdonner un petit coup à ou sur quelque chose to tap something lightlyil frappait sur la porte à grands coups/à petits coups he banged on the door/he knocked gently at the doordonner un coup sur la table [avec le poing] to bang one's fist (down) on the tableen arriver ou en venir aux coups to come to blowsj'ai pris un coup sur la tête I got a knock ou a bang on the headles grandes surfaces ont porté un (rude) coup au petit commerce (figuré) small traders have been dealt a (severe) blow by large retail chainsa. [émotion] it gave me a shockb. [déception] it was a blowen prendre un coup (familier) : trois échecs d'affilée, son moral en a pris un coup with three successive failures, her morale has taken a bit of a bashingavec le krack boursier, l'économie en a pris un coup the economy has suffered a great deal from the crashtenir le coup: j'ai trop de travail, je ne sais pas si je tiendrai le coup I've got too much work, I don't know if I'll be able to copea. (sens propre) blow ou punch below the beltun coup de revolver a shot, a gunshota. [revolver] the gun went offb. [fusil] the rifle went offtirer un coup de canon to fire ou to blast a cannon[craquement] snapdes coups au carreau knocking ou knocks on the window[heure sonnée] stroke6. (vulgaire) [éjaculation]B.[GESTE, ACTION]1. [mouvement d'une partie du corps]coup de griffe ou patte2. [emploi d'un instrument]donner un (petit) coup de brosse/chiffon à quelque chose to give something a (quick) brush/wipeje vais me donner un coup de peigne I'll just comb my hair ou give my hair a (quick) combje viens pour un coup de peigne [chez le coiffeur] I just want a quick comb throughen deux coups de rame nous pouvons traverser la rivière we can cross the river in a couple of strokes3. [au golf, au billard] stroke4. (familier) [savoir-faire] knackah, tu as le coup pour mettre la pagaille! you really have a gift ou a knack for creating havoc, don't you!une fois que tu auras pris le coup, ça ira tout seul! you'll find it's very easy once you get used to it ou once you've got the knack!5. MÉTÉOROLOGIE6. [effet soudain] wavej'ai eu un coup de fatigue I suddenly felt tired, a wave of tiredness came over me7. (familier) [boisson] drinkj'ai le hoquet — bois un coup I've got (the) hiccups — drink something ou have a drink8. [lancer] throwelle a renversé toutes les boîtes de conserve en un seul coup she knocked down all the cans in one throw[aux dés] throw (of the dice)CARTES goa. [essai] it's a trial runb. [échec] it's a failureC.[ACTE OU SITUATION EXCEPTIONNELS]1. (familier) [mauvais tour] trick(faire) un mauvais ou sale coup (à quelqu'un) (to play) a dirty trick (on somebody)monter un coup contre quelqu'un to set somebody up, to frame somebodyfaire le coup de... à quelqu'un: il a essayé de me faire le coup de la panne he tried to pull the old running-out-of-petrol trick on mene me fais pas le coup de ne pas venir! now don't stand me up, will you!coup monté put-up job, frame-up2. (très familier & argot milieu) [vol, escroquerie] job3. (familier) [affaire]je veux l'acheter mais on est plusieurs sur le coup I want to buy it but there are several people interestedexpliquer le coup à quelqu'un to explain the situation ou set-up to somebodyil a manqué ou raté son coup he didn't pull it offc'est un coup à avoir un accident, ça! that's the sort of thing that causes accidents!combien crois-tu que ça va coûter? — oh, c'est un coup de 3 000 euros how much do you think it will cost? — oh, about 3,000 euros[personne - sexuellement] (vulgaire)4. [action remarquable, risquée] coupfaire un beau ou joli coup to pull a (real) coupquand il s'agit d'un gros coup, elle met la main à la pâte when it's something really important, she lends a handtenter le coup to have a go, to give it a tryc'est un coup à faire ou tenter it's worth trying ou a try5. [circonstance marquante]du premier coup first time, at the first attemptau prochain coup, tu vas y arriver you'll do it next time ou at your next goce coup-ci, on s'en va this time, we're off————————à coups de locution prépositionnellela productivité a été augmentée à coups de primes spéciales productivity was increased through ou by dint of special bonusesà coup sûr locution adverbiale————————après coup locution adverbialeson attitude, après coup, s'expliquait bien it was easy to explain her attitude afterwards ou in retrospectà tous les coups locution adverbiale1. [chaque fois] every time2. [sans aucun doute]à tous les coups, il a oublié he's bound to have forgottenau coup par coup locution adverbialecoup sur coup locution adverbialedans le coup (familier) locution adjectivalea. [complice] she's in on it ou involved in itb. [au courant] she knows all about itc. [à la page] she's hip ou with itmoi, je ne suis plus dans le coupa. [dans l'affaire] count me out ou leave me out of itb. [au courant] I'm a bit out of touch ou out of itdans le coup (familier) locution adverbiale————————du coup locution adverbialeelle ne pouvait pas venir, du coup j'ai reporté le dîner as she couldn't come, I put the dinner off, she couldn't come so I put the dinner off————————d'un (seul) coup locution adverbialeil a tout bu d'un coup he drank the whole lot in one go, he downed it in one2. [soudainement] all of a suddenj'ai eu envie de pleurer/de le gifler, ça m'a pris d'un coup (familier) I got a sudden urge to cry/to slap himpour le coup locution adverbialepour le coup, je ne savais plus quoi faire at that point, I didn't know what to do nextj'ai aussi failli renverser le lait, c'est pour le coup qu'il aurait été en colère! (familier) I nearly spilt the milk as well, he really would have been furious then!sous le coup de locution prépositionnellesous le coup de la colère, on dit des choses qu'on regrette après you often say things in anger which you regret latersur le coup locution adverbiale1. [mourir] instantlyje n'ai pas compris sur le coup I didn't understand immediately ou straightawaysur le coup de locution prépositionnellesur le coup de 6 h/de midi roundabout ou around 6 o'clock/midday————————coup d'aile nom masculincoup de balai nom masculincoup de barre nom masculincoup de chapeau nom masculincoup de cœur nom masculinavoir un ou le coup de cœur pour quelque chose to fall in love with something, to be really taken with somethingcoup de coude nom masculina. [en signe] to nudge somebodyb. [agressivement] to dig one's elbow into somebody————————coup d'éclat nom masculin————————coup d'État nom masculin[putsch] coup (d'état)coup de feu nom masculin1. [tir] shottirer un coup de feu to fire a shot, to shoot2. (figuré)→ link=coupcoup de téléphonecoup de filet nom masculin[suspects] haulcoup de foudre nom masculincoup de fouet nom masculina. (sens propre) to lash ou to whip somebody————————coup fourré nom masculin————————coup franc nom masculincoup de fusil nom masculin1. [acte] shoton entendait des coups de fusil you could hear shooting ou shots being fired2. (figuré)on y mange bien, mais après c'est le coup de fusil! it's a good restaurant, but the bill is a bit of a shock!coup de grâce nom masculin————————coup du lapin nom masculin[coup] rabbit punch[dans un accident de voiture] whiplash (substantif non comptable)coup de main nom masculin1. [raid] smash-and-grab (attack)2. [aide]donner un coup de main à quelqu'un to give ou to lend somebody a hand3. [savoir-faire]avoir le coup de main to have the knack ou the touch————————coup d'œil nom masculinelle s'en rendit compte au premier coup d'œil she noticed straight away ou immediately ou at a glancedonner ou jeter un petit coup d'œil à to have a quick look ou glance atd'un coup d'œil, il embrassa le tableau he took in the situation at a glance2. [panorama] viewcoup de pied nom masculin[d'une personne, d'un cheval] kickdonner un coup de pied à quelqu'un/dans quelque chose to kick somebody/somethingcoup de poing nom masculindonner un coup de poing à quelqu'un to give somebody a punch, to punch somebodyfaire le coup de poing to brawl, to fightcoup de poing adjectif invariable‘opération coup de poing’ ‘prices slashed’coup de poker nom masculinon peut tenter la chose, mais c'est un coup de poker we can try it but it's a bit riskycoup de pompe nom masculincoup de pouce nom masculincoup de sang nom masculincoup de soleil nom masculinsunburn (substantif non comptable)prendre ou attraper un coup de soleil to get sunburnt————————coup du sort nom masculin[favorable] stroke of luck[défavorable] stroke of bad luckcoup de téléphone nom masculindonner ou passer un coup de téléphone to make a callrecevoir un coup de téléphone to receive ou to get a phone callcoup de tête nom masculin1. [dans une bagarre] head buttcoup de théâtre nom masculinet alors, coup de théâtre, on lui demande de démissionner and then, out of the blue, he was asked to resigncoup de torchon nom masculin(familier) [bagarre] fist-fightcoup de vent nom masculin1. [rafale] gust (of wind)2. (locution)en coup de vent in a flash ou a whirlentrer/partir en coup de vent to rush in/off -
16 self
self [self]1. noun(plural selves)2. compounds• send a self-addressed envelope envoyez une enveloppe à votre nom et adresse ► self-adhesive adjective autocollant• self-assessment system (British = taxation system) système de déclaration des revenus avec autoévaluation des impôts à payer ► self-assurance noun confiance f en soi► self-conscious adjective ( = shy) [person, manner] emprunté ; ( = aware of oneself or itself) [art, person, political movement] conscient (de son image)• to be self-conscious about sth être gêné par qch ► self-consciously adverb ( = shyly) de façon empruntée ; ( = deliberately) volontairement• a self-defeating plan un plan qui va à l'encontre du but recherché ► self-defence noun autodéfense f• to be self-deprecating [person] se dénigrer soi-même ► self-destruct intransitive verb s'autodétruire adjective[device, program] autodestructeur (- trice f)• she has a tendency to be self-destructive elle présente une tendance à l'autodestruction ► self-determination noun autodétermination f• he is self-disciplined il fait preuve d'autodiscipline ► self-doubt noun manque m de confiance en soi• to be self-employed travailler à son compte ► the self-employed plural noun les travailleurs mpl indépendants• to have low/high self-esteem avoir une mauvaise/bonne opinion de soi-même ► self-evident adjective évident• buying flowers for myself seems self-indulgent m'acheter des fleurs semble une dépense inutile ► self-inflicted adjective volontaire• out of self-protection pour se défendre ► self-raising flour noun (British) farine f pour gâteaux (avec levure incorporée)► self-starter noun (in car) démarreur m ; ( = hard-working person) personne f motivée (et pleine d'initiative)* * *[self]1) gen, Psychology moi mone's better self — le meilleur de soi/de lui/d'elle etc
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17 show
1. n показ, демонстрация2. n выставкаtravelling show — бродячий зверинец; бродячий цирк, балаган
3. n пышная процессия4. n разг. зрелище, спектакль, представлениеice show — эстрадное представление на льду; балет на льду
5. n шоу, эстрадное представлениеa sock show — шоу, пользующееся огромным успехом
6. n тлв. радио, передачаa popular programme was pre-empted by a news show — вместо популярной передачи показали выпуск новостей
7. n киносеанс8. n спорт. выступлениеto gag a show — вставить в выступление шутки, остроты
9. n авиационный праздник; показательные полёты10. n разг. вечер, приём, банкет, торжество11. n картина, вид, зрелище12. n жалкое зрелище, нелепая картина13. n книжн. внешний вид; видимостьfor show — для видимости, для виду
14. n показная сторона; внешний эффектfor show — для внешнего эффекта, напоказ
light show — фантастическое представление, шоу, основанное не световых эффектах
15. n разг. дело, предприятие16. n воен. разг. дело, бой, операцияto put up a show — драться, сражаться, побывать в деле
17. n проявление, признакsome suggested, without good show of reason, that … — некоторые высказали мысль, без особых на то оснований, что …
the party was a dull show — на вечере была отчаянная возможность, шанс
18. n амер. австрал. следы, признаки наличия19. n горн. ореол20. n спорт. жарг. третье место или одно из трёх первых мест21. n физиол. водыto show cause — привести основания ; представить доводы
22. a показательный23. v показываться, появляться24. v указывать25. v показывать, объяснять, учить26. v выставлять; экспонировать27. v выставлять для продажи, предлагать28. v изображать29. v разг. театр. играть, даватьgame show — телеигра, телевизионная игра
to show in color — закрашивать, давать в красках
show a profit — давать прибыль; приносить прибыль
30. v разг. выступать на рингеhopefully we will get to the show on time — надо надеяться, что мы не опоздаем на представление
31. v разг. выявлять, устанавливатьhe showed the plan to be faulty on — показал, что план составлен неудачно
32. v разг. проявлять, обнаруживатьhe showed every mark of extreme agitation — но всему было видно, что он очень возбуждён
33. v разг. оттенять, выделятьshow off — представлять в выгодном свете; оттенять, подчёркивать
34. v разг. выделяться, виднеться; быть видным, заметнымshow through — проступать, быть заметным; просвечивать
35. v разг. появляться, быватьhe showed himself in public places to quiet rumours that he was ill — он стал появляться в обществе, чтобы положить конец слухам о своей выглядеть, казаться, иметь вид
36. v разг. спорт. жарг. занять третье место или одно из трёх первых местa bet to win, place or show — тройное пари ; ставка на первую, вторую и третью лошадь
Синонимический ряд:1. affectation (noun) affectation; front; pose2. appearance (noun) appearance; appearances; guise; out; seeming; semblance; simulacrum3. comedy (noun) comedy; drama; musical; opera4. display (noun) array; demonstration; display; expression; fanfare; manifestation; mark; panoply; parade; pomp; shine5. indication (noun) indication; occurrence; representation; showing; sight; trace6. mask (noun) cloak; color; coloring; colour; colouring; cover; disguise; disguisement; facade; face; false front; gloss; mask; muffler; put-on; veil; veneer; window dressing; window-dressing7. movie (noun) cine; film; flick; motion picture; movie; moving picture; photoplay; picture; picture show8. opportunity (noun) break; chance; look-in; occasion; opening; opportunity; shot; squeak; time9. pretense (noun) act; deception; illusion; masquerade; ostentation; pretence; pretense; pretext; sham; simulation10. production (noun) ceremony; concert; exhibit; exhibition; exposition; fair; pageant; performance; play; presentation; production; program; spectacle11. appear (verb) appear; emerge; issue; loom; materialise12. bare (verb) bare; disclose; expose; lay open; uncover; unmask; unveil13. brandish (verb) brandish; disport; flash; flaunt; offer; parade; show off; sport; trot out14. come (verb) arrive; come; get; get in; reach; show up; turn up15. demonstrate (verb) demonstrate; display; evidence; evince; exhibit; illustrate; look; manifest; ostend; present; seem; unfurl16. give (verb) accord; bestow; confer; dispense; give; grant17. guide (verb) accompany; conduct; direct; escort; guide; lead; pilot; route; see; shepherd; steer; usher18. image (verb) delineate; depict; describe; image; limn; picture; portray; render; represent19. indicate (verb) denote; designate; indicate; mark; point out; read; record; register; say; specify20. prove (verb) authenticate; bear out; confirm; corroborate; determine; establish; make out; prove; substantiate; validate; verify21. read (verb) mark; read; record; register22. reveal (verb) clarify; divulge; elucidate; explain; explicate; proclaim; publish; reveal23. run (verb) play; run24. stage (verb) mount; produce; put on; stageАнтонимический ряд:conceal; confound; disguise; disprove; dissimilarity; falsify; hide; misinterpret; mystify; non-appearance; obscure -
18 surface
ˈsə:fɪs
1. сущ.
1) поверхность;
земная поверхность little waves on the surface of the water ≈ небольшие волны на поверхности воды
2) вид, внешность, наружность He looks at the surface only. ≈ Он обращает внимание только на внешнюю сторону вещей. It's brought to the surface a much wider controversy. ≈ Это высветило гораздо более глубокие противоречия. Syn: appearance, exterior
3) геом. поверхность
2. гл.
1) отделывать поверхность;
стесывать
2) а) всплывать на поверхность( о подводной лодке) б) заставить всплыть
3) выявлять, показать, обнаружить Syn: show up поверхность - smooth * гладкая /ровная/ поверхность - the Earth's * поверхность Земли - * speed( морское) надводная скорость хода - to keep on the * держаться на поверхности - to rise /to come/ to the *, to break * всплыть на поверхность - deception is sure to come to the * in time обман все равно когда-нибудь всплывет /когда-нибудь да вскроется/ (геология) земная поверхность - to work on the * работать на поверхности - * burst наземный взрыв( атомной бомбы) - * line наземная линия (связи) - * radar наземная радиолокационная станция - * transport наземный транспорт внешность, наружность - * impressions внешние /поверхностные/ впечатления - * plausibility внешнее правдоподобие /-ая достоверность/ - on the * внешне /с внешней стороны/ - it is all on the * это все показное - his politeness is only on the * он только внешне вежлив - on the * it looks silly на первый взгляд это выглядит глупо - one never gets below the * with him по его виду никогда не узнаешь, что у него на уме - under the * he is a very kind man по существу /в душе/ он очень добрый человек - to look at the * only обращать внимание только на внешнюю сторону (техническое) поверхность - boundary * граничная поверхность - bearing * несущая /опорная/ поверхность - cooling * поверхность охлаждения( специальное) отделывать поверхность;
пригонять всплывать( о подводной лодке) заставить всплыть (подводную лодку) вынырнуть, внезапно появиться( о человеке) ;
обнаружить свое существование стать явным, известным - the plan *d last summer об этом плане стало известно прошлым летом ~ поверхность;
an uneven surface неровная поверхность conical ~ коническая поверхность correlation ~ корреляционная поверхность cylindrical ~ цилиндрическая поверхность display ~ вчт. поверхность отображения display ~ вчт. экран дисплея surface внешность;
he looks at the surface only он обращает внимание только на внешнюю сторону вещей;
on the surface внешне helical ~ винтовая поверхность hidden ~ вчт. невидимая поверхность indifference ~ поверхность безразличия surface внешность;
he looks at the surface only он обращает внимание только на внешнюю сторону вещей;
on the surface внешне road ~ поверхность дороги ruled ~ линейчатая поверхность saddle ~ седловидная поверхность saddle-shaped ~ седловидная поверхность spherical ~ сферическая поверхность surface внешность;
he looks at the surface only он обращает внимание только на внешнюю сторону вещей;
on the surface внешне ~ всплывать на поверхность (о подводной лодке) ~ заставить всплыть ~ отделывать поверхность;
стесывать ~ геом. поверхность ~ поверхность;
an uneven surface неровная поверхность ~ attr. внешний;
поверхностный;
surface politeness показная любезность ~ attr. внешний;
поверхностный;
surface politeness показная любезность tabulated ~ плитчатая поверхность toroidal ~ тороидальная поверхность -
19 surface
1. [ʹsɜ:fıs] n1. 1) поверхностьsmooth [uneven, rough, concave, convex] surface - гладкая /ровная/ [неровная, грубая, вогнутая, выпуклая] поверхность
surface speed [target] - мор. надводная скорость хода [цель]
to rise /to come/ to the surface, to break surface - всплыть на поверхность
deception is sure to come to the surface in time - обман всё равно когда-нибудь всплывёт /когда-нибудь да вскроется/
2) геол. земная поверхностьto work on [under] the surface - работать на поверхности [под землёй]
2. внешность, наружностьsurface impressions - внешние /поверхностные/ впечатления
surface plausibility - внешнее правдоподобие /-яя достоверность/
on the surface - внешне /с внешней стороны/
one never gets below the surface with him - по его виду никогда не узнаешь, что у него на уме
under the surface he is a very kind man - по существу /в душе/ он очень добрый человек
3. тех. поверхностьbearing surface - несущая /опорная/ поверхность
2. [ʹsɜ:fıs] vcooling [heating] surface - поверхность охлаждения [нагрева]
1. спец. отделывать поверхность; пригонять2. 1) всплывать ( о подводной лодке)2) заставить всплыть ( подводную лодку)3. 1) вынырнуть, внезапно появиться ( о человеке); обнаружить своё существование2) стать явным, известнымthe plan surfaced last summer - об этом плане стало известно прошлым летом
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20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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См. также в других словарях:
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Plan — (Roget s Thesaurus) < N PARAG:Plan >N GRP: N 1 Sgm: N 1 plan plan scheme design project Sgm: N 1 proposal proposal proposition suggestion Sgm: N 1 resolution resolution motion Sgm: N 1 precaution … English dictionary for students
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Duke of Deception — Wonder Woman confronts the Duke of Deception. Publication information Publisher DC Comics … Wikipedia
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Pabst Plan — Map of the plan. The Pabst Plan (German: Neue deutsche Stadt Warschau, New German city of Warsaw ) was a Nazi German urban plan to reconstruct the city of Warsaw as a Nazi model city. Named after its creator Friedrich Pabst, the Nazis Chief… … Wikipedia